Promotion is one of the market mix elements or features. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. Our promotional plan can have a wide range of objectives, including: new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
There are different ways to promote a product in different areas of media. The65 Connection uses internet advertisement, special events, endorsements, and other social media platforms to advertise you and or your product.